A New York based printing shop approached us to create a new online brand for their Brooklyn & Manhattan stores. The challenge was to build a brand from the bottom up, using New York’s iconic imagery and style and improve on the online experience for shopping and ordering printing products. The printing industry needed a digital shake-up and we have helped Printing New York stand out in a dense NYC market with a cutting edge design and identity.
Printing products are complex and varied; we designed a custom online ordering system using WordPress, tied in to UPS Shipping’s API to handle the shipping calculations. We created over 200 pages of content and imagery as well as a unique logo incorporating the Statue of Liberty. We continue to manage Printing New York’s social media strategy moving forwards.