Avanti Sails is a high performance sporting equipment brand from the United States. They design and build sails for windsurfing using using a 3D-shaped technora membrane construction, which is revolutionary in the sport of windsurfing and at the cutting edge of technology and performance. But how to explain this to the typical windsurfing customer?
Avanti approached us to redesign their 2017 sail range website. Their existing website was colourful and complex, with lots of action shots of windsurfing. We stripped away the colours and built a super minimal, clean, white website, which focused on the products. Explaining each step of the build process, each detail of the technology, and using vivid studio shots of each product, the product pages ‘tell a story’ rather than show a product, in an easy to read and informative layout which seamlessly shifts to each screen size.
Built on a customised theme for WordPress, the site has current news, rider profiles with news archives, media galleries all housed under an easy-to-manage backend for updating content.