Category

Design

Topic: Design

Redesigning the world’s most iconic websites.

By | Design

Not every designer gets a chance to work on the design of popular brand or their websites. However, most of them have their own view of how Facebook, BBC, Twitter, Youtube and other sites should look. That’s why a lot of designers all over the world take their time to create redesign concepts for these famous sites.

The world’s most iconic websites; millions of daily page views, even billions of monthly users. These are the websites we spend most of our time on. But are they always the best looking websites out there? Usually brand websites that are platforms for a service are built over time, with gradual improvements in usability and features. This ‘tip-toe’ approach to design updates can leave some of the world’s leading websites looking a little tired.

Sites like Amazon and Craigslist have shown that familiarity trumps design for SEO every day of the week. These sites have A/B tested everything down to a tee and roll out new features so sparingly, they almost feel like they have had the same functionality for 10 years (probably true for Craigslist!).

We can only dream that one day design will triumph in the SEO battle and slowly, with beautiful websites like Apple.com this is starting to happen.

Here, we’ve collated a series ‘redesigns’ by graphic and web designers from around the world, who’ve taken the world’s most iconic websites, and given them a facelift, improving usability and beautifying them – not always sticking to the brand guidelines! Beautiful design without UX in mind is worthless, but these designs we’ve curated from Dribbble have managed to tick off both.

There are many more redesigns on http://redsgned.com/.

Amazon Streaming

Amazon.com

Craigslist

Craigslist redesign

Dribbble

Dribbble.com redesign

Wikipedia

Wikipedia redesign

LinkedIn

LinkedIn redesign

BBC

BBC Concept redesign

Instagram

Instagram Redesign Web

Apple Store

Apple Store Redesign

Dropbox Dashboard

Dropbox dashboard

Yahoo

Yahoo Redesign

Basecamp

Basecamp Redesign!

CNN

CNN Redesign

New York Times

NYTimes Rethink Concept

PayPal

Paypal Redesign

Google

 Google Redesign

IMDb

IMDb Concept

Reddit

Reddit visual exploration

MTV

Mtv.com Redesign

Bing Search

Bing Search Engine - Redesign

DeviantART Redesign

deviantART Redesign

25 Beautiful Color Palettes for your Next Project

By | Design

Colour is one of the most important factors in design helping to shape your audience’s perception about your brand and what you stand for. Which colour is right for my brand?

Psychology plays an integral role in persuasion yet it remains an aspect which has very limited data research behind it. The problem with reliable research data is because factors such as personal preference, upgbringing, cultural differences, context and experience can muddy the effect that individual colours have on us. This idea that ‘yellow’ or ‘red’ can evoke a strong reaction from a user is about as scientific as a Tarot card reading.

Where colour works best is in branding. In a study called Impact of Color in Marketing, researchers found that close to 90% of decisions about products are based on colour alone. In branding studies like The Interactive Effects of Colors have shown that the relationship between brand and customer hinges on the perceived appropriateness of the color being used by the brand; meaning, does it ‘fit’ to the product?

When you think about brands, it’s easy to see how colours effect us. High fashion brands like Chanel use black and white to convey sophistication, whereas Google and Facebook use bright colours to show fun, excitement and innovation. Another factor is the ‘name’ of colours. This study shows that people prefer ‘fancy’ names of colours; ie, choosing mocha instead of brown!

Everytime you see a colour, a chain reaction takes place within the hypothalamus in your brain. Hormones begin to release to your thyroid triggering emotions which will effect your behaviour. It’s been proven that 62% – 90% of all purchasing decisions are based on colours, so selecting your next project’s colour palette is an important step.

When selecting your next colour palette, make use of great online tools like Coolors.co. Experiment with each colour combinations and see what kind of emotions you can emit. Finding the right palette will help maximise your conversion rate.

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