25 Beautiful Color Palettes for your Next Project

Design October 13, 2015 by

Colour is one of the most important factors in design helping to shape your audience’s perception about your brand and what you stand for. Which colour is right for my brand?

Psychology plays an integral role in persuasion yet it remains an aspect which has very limited data research behind it. The problem with reliable research data is because factors such as personal preference, upgbringing, cultural differences, context and experience can muddy the effect that individual colours have on us. This idea that ‘yellow’ or ‘red’ can evoke a strong reaction from a user is about as scientific as a Tarot card reading.

Where colour works best is in branding. In a study called Impact of Color in Marketing, researchers found that close to 90% of decisions about products are based on colour alone. In branding studies like The Interactive Effects of Colors have shown that the relationship between brand and customer hinges on the perceived appropriateness of the color being used by the brand; meaning, does it ‘fit’ to the product?

When you think about brands, it’s easy to see how colours effect us. High fashion brands like Chanel use black and white to convey sophistication, whereas Google and Facebook use bright colours to show fun, excitement and innovation. Another factor is the ‘name’ of colours. This study shows that people prefer ‘fancy’ names of colours; ie, choosing mocha instead of brown!

Everytime you see a colour, a chain reaction takes place within the hypothalamus in your brain. Hormones begin to release to your thyroid triggering emotions which will effect your behaviour. It’s been proven that 62% – 90% of all purchasing decisions are based on colours, so selecting your next project’s colour palette is an important step.

When selecting your next colour palette, make use of great online tools like Coolors.co. Experiment with each colour combinations and see what kind of emotions you can emit. Finding the right palette will help maximise your conversion rate.

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7 Comments

  • Douglas says:

    Thanks for submitting and for encouraging others to do the same! Your blog looks great.

  • Sean OBrien says:

    Hi Douglas, thanks for stopping by and making a comment. Glad you like my site 😉

    Cheers.

  • Gennice says:

    Wow, this blog design is amazing! Very nicely done.
    Could you please tell me where you got this social bookmarking plugin with large icons? I was searching for something like this long time but never found. I really need it for my blog.
    Thanks in advance!

  • Sean OBrien says:

    Hi Gennice,

    The plugin is “Sociable” ( http://yoast.com/wordpress/sociable/ ) however, it comes with tiny icons for all the social-sites, so I’ve replaced them with these big icons you like from another plugin called “Add To This” ( http://www.sajithmr.com/plugins/ ).

    Just download both, and then copy the big icon files from Add to This into the Sociable images folder and replace the ones you want. You shouldn’t need to change any CSS in socialise then, it just leaves the images the right size by default (I think?). If it doesn’t, go into the sociable plugin .php file and look around for a ’16’ number which is the size of the icon display and replace all instances of it with ’48’ (which is the size of my icons above).

    If you’re feeling lazy, feel free to just right-click and steal all my icons from above and copy them into your Sociable plugin folder 🙂

    Glad you like me site! Cheers.

  • really interested in a blog redesign just like follow the winds…we are an art and lit collective. check us out

  • Sean OBrien says:

    @ NC Lowbrow Collective – cool site!

    If you’re interested in a redesign I can help you out on that front. Shoot me an email at seanobrien[at]aus120.com about it if you like.

    I’ve been working with Arthemia Premium theme quite a bit recently (which is what FollowTheWinds.com uses) and I’m now also an official Woo-Worker at WooThemes.com and can do some cool mods of their themes too … cheers.

  • Hey Sean,

    The site is looking really smooth – I’m jelous!

    Seriously inspirational thou, it’s great what can be done with wordpress.

    Cheers,

    Anthony
    Xilarate Admin.